FIFA’s $79 Super Shoutouts feature has drawn criticism from fans who see it as strange, easy to misuse and another money-grabbing World Cup add-on.
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FIFA has found another way to charge World Cup fans. The organization is selling a feature called Super Shoutouts, which lets pay $79 to have their names shown on stadium big screens during matches. On paper, it is a small . In practice, many fans reacted as if FIFA had discovered one more way to the tournament.
The idea immediately sounded strange to many supporters. A World Cup screen is usually part of the match atmosphere, not a for random names. Fans online mocked the feature as , unnecessary and very easy to abuse. Some also joked that, compared with ticket prices, $79 might be the cheapest thing FIFA is selling this summer.
The criticism lands because it fits a bigger pattern. The 2026 World Cup has already faced anger over expensive tickets, demand-based pricing and the feeling that every part of the event is being turned into a product. Against that background, paying just to see a name on a screen feels less like fan engagement and more like another .
There is also a practical problem. If many fans buy shoutouts, the messages could become rather than a meaningful moment. If moderation is weak, the system could invite jokes, fake names or inappropriate attempts to get attention on a global broadcast. That risk is part of why the feature has been met with so much sarcasm.
FIFA will likely argue that Super Shoutouts are optional and give fans a new way to take part in the event. But the reaction shows how little patience supporters have left for small . At a tournament already criticized for sky-high costs, even a harmless-looking add-on can look like a money vacuum.
The World Cup is supposed to feel like a shared football celebration. When fans are asked to pay for every tiny piece of attention, that celebration starts to feel more like a checkout page. That is why this $79 screen-name idea has become a symbol of something larger than one odd stadium feature.
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