Spotify is seeking live concert video rights from festival promoters and has signed a multi-year Live Nation deal for Reserved tickets for top Premium fans.
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Spotify is pushing further into live music by seeking from music festivals, according to reports. The talks suggest that Spotify wants to become more than an audio app and compete more directly for video attention, advertising money and .
The company has already tested concert video through its Billions Club Live films, including recent releases with Bad Bunny and Olivia Rodrigo. Live festival video would be a bigger step because it could bring , sponsor opportunities and premium fan experiences into the main Spotify app.
At the same time, Spotify has signed a with Live Nation for Reserved, a feature that concert tickets for highly engaged Premium subscribers. The feature is expected to launch in the United States this summer with select artists before expanding later.
Reserved uses Spotify activity, such as streams and shares, to identify fans who are especially connected to an artist. Eligible users can receive an email or in-app notification and then get a limited window to buy tickets through a . Spotify says the goal is to reward real fans and reduce frustration around online ticket sales.
The strategy connects several parts of Spotify’s business. Video can increase , concerts can keep fans active between album releases, and ticket access can make Premium feel more valuable. It also gives artists another reason to treat Spotify as a fan relationship platform, not only a streaming service.
There are still challenges. Festival video rights can be complicated because artists, promoters, publishers and labels may all have a stake in the performance. Live Nation is also under heavy public and legal scrutiny in the ticketing market, so any new ticket-related product will be watched closely.
For listeners, the change could make Spotify feel more like a . A fan might discover an artist, watch a live performance, receive a ticket offer and then attend a show, all through the same app ecosystem. That is the larger prize Spotify is chasing.
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