Meta says Threads has passed 500 million monthly active users, giving it new scale in its rivalry with X as it expands Communities and algorithm controls.
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Meta’s Threads has passed 500 million , giving the social app its biggest since launch. The number puts Threads much closer to X, the platform it was built to challenge after Elon Musk bought Twitter. Meta is now trying to turn fast growth into a more , not only a temporary alternative.
Threads launched in July 2023 and quickly became one of the fastest-growing apps in history. Early interest was huge, but the platform later had to solve a harder problem: keeping people active after the . Passing half a billion monthly users suggests that Meta has found stronger through Instagram links, creator activity and regular product updates.
The company is also expanding Communities, a feature built around . Communities are moving out of beta with a dedicated hub and more visual identity for each topic. For Meta, the goal is to make Threads feel less like a single public feed and more like a network of active groups where people return for specific conversations.
Another change focuses on the . Threads introduced a public feedback experiment called Dear Algo earlier this year and is now rolling out Your Algo, a more private tool that lets users shape what they see. The feature is starting in the United States, the United Kingdom, Canada, Australia and New Zealand.
The rivalry with X is still complicated. X remains influential in politics, breaking news and public commentary, while Threads has tried to look friendlier and less chaotic. Threads also benefits from Instagram’s huge account base, but it still needs to prove that people will post, reply and follow news there every day.
Mark Zuckerberg has said he wants Threads to reach one billion users. The 500 million milestone makes that goal feel less distant, but the next stage may be harder. A large monthly audience is impressive; becoming the default place for is a bigger test.
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